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What is Pinterest?
People come to Pinterest looking for ideas to discover, save and do. Your Pins help people understand what your brand stands for and how it can fit into their lives.”
The quote comes directly from Pinterest and I completely agree!
It’s an inspiring platform offering advice, products, services and tips on variety of topics. Whether you are a creative, mum, fashion retailer, sports fan or cooking enthusiast you can find tons of relevant and useful information on Pinterest. Pinterest likes quality and fresh information for you to have the best possible users experience.
Here are some interesting statistics about Pinterest:
- 250 million users every month use Pinterest
- the use of Pinterest has increased by 40% since last year
- 93% of Pinners use Pinterest to plan purchase
- 1 in 2 people have made a purchase after seeing a Promoted Pin
67 % of Pinners say they’ve discovered a new brand or product from business content on Pinterest
(source: Pinterest Demographics)
Although Pinterest encourags people to create personal and business accounts, it is not the same as social media platforms such as Facebook. Pinterest is a search engine that displays the information in a visual way. Also, despite allowing you to share personal interests it is much less exposive than classic social media platforms, thanks to the possibility to keep boards secret if you choose.
Pinterest is constantly evolving to provide great users’ experience, display high quality content by developing helpful features or removing disturbing spams.
Being a creative and self-taught designer myself, I get what it means needing to share and sell your work in order to create a sustainable income and be able to continue your creative business. This is why I invested hours of training and trials into Pinterest, because it is one of the most significant answers for this!
I’ve been browsing Pinterest and pinning content for several years now. Initially I used it for inspiration and to ‘pin pretty images’. When reorganising my boards I realised I had 70 of them with tens or hundreds of pins on each! However, for commercial purposes an SEO structure needs to be applied instead! This is very important if you want your business content to succeed on Pinterest.
I dived into the world of blogging mums running successful online businesses. I discovered that if you have anything to offer to an audience – products OR services – head over to Pinterest, ESPECIALLY if you’re a new blogger! Google SEO competition is high and it’s very hard to rank well there among all the established bloggers. Pinterest is brilliant for building up your online presence. It can help you to attract audience and increase click-throughs. And the more click-throughs to a quality content via a reliable link – the more Pinterest loves you! It is a powerful marketing tool to showcase your work and encourage as best exposure to your niche audience as possible.
How can you use Pinterest for your business?
There is a number of steps to follow to get the best out of Pinterest commercial features. Some are only done once and some need to be repeated on regular basis. Together they create a strategy which needs to be applied consistently for the best results. Yep – Pinterest is also about discipline. But don’t worry, there is an approved scheduling tool in place which (if used correctly) helps you to same a ton of time pinning on your behalf. It still takes some time for the strategy to show results but as mentioned before – time and consistency bring growth!
Having said that, Pinterest is not only about pinning. Although using the right marketing strategy on Pinterest can drive a ton of traffic to your site, you don’t necessarily want to only act as a marketer. Pinterest is a fan of users, the entire platform is constantly being made as user friendly as possible. That’s why it’s important to still act as a user, in between your marketing strategy. How? It’s simple – there is still the ‘social media’ side to Pinterest. To be the user means searching via Pinterest, commenting on other users’ pins, following them and pinning their content.
I love Pinterest and I decided to turn this passion into a job. My focus is to understand my clients’ needs and goals they’d like to achieve with their Pinterest presence.
If you want to learn more about the courses I’ve taken to gain my Pinterest knowledge, you are welcome to visit my Blogging Resources page where I share useful tools, courses and ebooks which I used to build my brand online!
You can also Sign up to receive a FREE Pinterest Marketing Cheat Sheet with key steps to help you grow your presence on Pinterest!
If you are interested in Pinterest Marketing services you can read here. You can also pin the reminder Pin bellow to one of your blogging boards for later!